Anastasia Home is an online store specializing in home decor products. The client had a previous eShop that was underperforming due to poor user experience and functional issues that hindered sales.
Project Goal
The goal was to create a new website that was both functional and visually appealing, in order to attract users and encourage purchases. The challenge was to maintain consistency with the old platform (OpenCart), while developing the new site on WordPress with WooCommerce, without users feeling that they were navigating an entirely different website.
To achieve this, the following steps were taken:
- Website Development: Creation of a new eShop using WooCommerce, incorporating all necessary functionalities for easy navigation and purchasing.
- SEO Strategy: Optimizing the site for search engines, ensuring better visibility and organic traffic.
- UX Improvement: Restructuring the user experience to facilitate purchases and improve interaction with the website.
- Consulting: Providing the client with advice on how to manage and promote their website to ensure ongoing success.
Technologies Used
- WooCommerce: The main platform for managing products and orders.
- Custom Code: For specific functionalities that required customization.
- Google Analytics: Used to monitor performance and understand user behavior.
The new website received immediate positive feedback. Within the first month of operation, there was a 5% increase in sales, and the overall performance of the site continues to improve. User experience and site speed were significantly enhanced, contributing to greater customer trust.
