EuroSpot LED — B2B E-Commerce Platform

Overview
EuroSpot LED is a branded B2B e-commerce platform offering LED products to business clients. The project involved transforming a WooCommerce store into a fully-fledged B2B portal with custom automations, user privileges, and a seamless user experience tailored to business workflows.

Key Customizations & Features

• B2B User Management: Implemented custom account logic—only verified distributors or businesses can register and see pricing/product data.

• Approval Workflows: New accounts trigger pending status; admins can approve or reject registrations.

• Role-Based Product Catalog: Logged-in B2B users view wholesale pricing, tiered discounts, and exclusive product categories.

• Automated Notifications: Email automation for new registrations, approvals, and special offers for B2B members.

• Custom Checkout Flows: Specialized checkout forms for bulk orders, VAT/commercial information capture, and invoicing logic.

• Efficiency Tools: Saved cart re-ordering, quick order by SKU, and administrator order overrides from the backend.

• Intuitive UX: Clean navigation, product filters, and tailored B2B features incorporated seamlessly into the WooCommerce frontend.

Business Impact

• Elevated site from a standard e-shop to a secure B2B portal.

• Reduced account support friction with self-service registration and admin approval.

• Increased order volume and average order value with streamlined bulk ordering.

• Improved compliance with business invoicing and VAT needs.