FlexDesk – Virtual Business Address Service
Overview
FlexDesk provides virtual and registered tax addresses in Greece, offering entrepreneurs and businesses an entirely digital onboarding for legal and secure business registration. The project involved adapting WooCommerce into a powerful business platform with custom payment flows and enhanced data collection.
Key Challenges & Custom Solutions
- Custom Payment Workflow: Designed a bespoke checkout process with conditional payment forms tailored to each subscription plan—integrating seamlessly with WooCommerce and supporting different tax and billing requirements.
- Additional Data Capture: Injected supplemental form fields at the checkout to collect business-specific inputs like Tax ID, company form (e.g., IKE), and postal address.
- Plugin Integration & Hooks: Leveraged WooCommerce hooks and filters to handle new input fields securely, validated user data, and processed it into backend subscriptions.
- Optimized User Journey: Enhanced form logic to only show relevant fields based on user selections, reducing confusion and improving conversion rates.
- Brand-Centric UI: Ensured that all forms, fields, and flows matched FlexDesk’s brand identity for a professional and trustworthy user experience.
Business Impact
- Smooth onboarding experience with higher completion rates and fewer support tickets.
- Improved legal compliance and data reliability by enforcing validations and tailored forms.
- Faster internal workflows: captured necessary business info upfront, reducing manual admin tasks.