About me

I build the systems behind
ecommerce decisions

Most ecommerce setups look fine on the surface. The storefront works. Orders go through. Ads are running. But underneath, things don't line up. Numbers don't match. Data is fragmented. Teams rely on guesswork. That's where I come in.

What I focus on

The layer between the storefront and the decisions.

I focus on the layer between the storefront and the decisions, where data flows, breaks, and, when done right, becomes something reliable.

How I work

I don't start with code.

I start by mapping how data moves across your business: from the website, to payments, to fulfillment.

That's where the real problems show up. Once the gaps are clear, I design and build the systems that fix them.

The goal is simple: turn messy systems into something you can trust.

Map

Understand how data actually moves, not how it's supposed to.

Design

Plan the system before writing a line of code.

Build

Custom solutions, built to handle real complexity.

Maintain

Systems that stay stable as the business grows.

What I build

Most of my work sits in the backend and data layer of ecommerce businesses.

Ecommerce systems

Custom-built or WooCommerce, for B2B and B2C — order flows, product and inventory management.

API integrations

Connecting storefronts, payment systems, couriers, and third-party tools.

Workflow automation

n8n pipelines, AI chatbots, syncing data across platforms automatically.

Web development

Custom sites, business dashboards, and internal tools built with Django, FastAPI, and React.

Bad data doesn't just create confusion. It leads to wrong decisions.

Engineering

Simple. Stable. Easy to extend.

Not over-engineered. Not fragile. Not dependent on constant firefighting. Just solid.

I've spent the last few years working closely with ecommerce businesses, building systems that sit behind the scenes but drive real decisions.

If this sounds familiar

We'll probably have a useful conversation.

Numbers don't match

Integrations keep breaking

Systems don't scale

Manual work that should be automated

Start a journey